Adjusting the operating model for success and overcoming stalled digital efforts. The digested read is an ongoing blog series where I take a white paper or long-form article and digest it to a palatable five minute or so read for you. TL;DR? I read so you don’t have to. This week we are looking at Organising for a Digital World by Jenny Davis-Peccoud, Laurent-Pierre Baculard, Greg Caimi and Oliver Straehle. They all work for Bain and Company.ByEdward
digital transformation Archives - Rattleberry - Skills for the digital age
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Digital marketing skills are essential not only to those actually working in the field but also to entrepreneurs, senior managers and anyone looking to talk to their customers via the channels they want to use. We can all see that digital marketing expanding day by day: the digital economy represents 6% of Ireland’s GDP which represents €12.3 billion. It is expected to expand about €21.4 billion (%7.9) of GDP by 2020. As a digital marketing masters…ByEdward
Shots fired – adland’s problem with digital We summarize, and take a look at the evolving reaction to, Marc Pritchard’s IAB speech at the beginning of the year. Digital adland and publishers were put on one year’s notice to clean up their act, and as the end of Q1 approaches, we thought we’d bring the story up to date. On the 29th of January, Proctor and Gamble’s Chief Brand Officer Marc Pritchard pressed the media for…ByEdward
Thanks for joining us for our first RattleBerry RoundUp post. This will become a weekly series for us in which we will "round-up" interesting articles based around a certain topic. We hope this becomes an installment you look forward to and gain useful insight from, and we look forward to reading your feedback and comments. This week's topic is digital transformation. We felt this was the perfect place to start as it is the reason for RattleBerry. Digital transformation refers to the way business today must adapt to the continual shift of their customer/client base from primarily in-store and over-the-phone to the internet. This shift has allowed for small "disruptive" businesses to enter nearly every industry and gain a large market share with minimal overhead. Large corporations and companies with more traditional business models have felt the shift and seen the damage to their bottom lines and are now struggling to catch up before another startup enters the market and finishes them off.ByEdward
In the ever-evolving digital world the key to sounding relevant is knowing the jargon. That can be daunting because there is a dense vocabulary of terms and acronyms that will quickly weed out anyone who hasn't been paying close attention over the past few years. Job ads, articles, blog posts and newsletters are rife with these words, and when someone asks you if you have any SEM experience in an interview hopefully you know that it stands for Search Engine Marketing and not a microscope or statistic equation.
Focusing on digital transformation and experience RattleBerry is a freshly squeezed six months old today and we thought it would be a good time to take a step back and see where we have gotten to and what has changed from our initial plan. We have made two hires to our own team and have been lucky to get to work on some really senior recruitment briefs in UX, eCommerce and digital delivery/ project management. So, we are ahead of schedule and that is great, but I have noticed a slight but important shift in the areas we recruit for.