Depending on whose figures you believe, failure rates for tech product implementations are 50-70% – as good or worse than a coin toss. We don’t believe this has to be the case.
The key factor in avoiding failure is early engagement with your customers using a human centred design approach. When you validate that customers need and will use your new idea before you start to write code you can make confident
product and experience decisions at speed. And, you significantly lower your risk of wasted time and money.
We have built our product innovation service around these core beliefs. We can help you at any stage on your product invention or reinvention journey by developing rapid, coded prototypes validated with research and users.
PRIORITISE FEATURES & AGREE TECHNICAL ROADMAP.
REVIEW AND SHARE PROTOTYPE.
USER VALIDATION & MVP.
UNPACK A USER JOURNEY.
PROCESS TEST DATA.
CODE THE FEATURE.
ITERATE OR GO TO LIVE PRODUCTION BUILD?
A prototype is worth a thosand meetings
Our goal is to deliver hosted coded prototypesfor your new or reinvented digital products and features.
Customer discovery has to produce a desirable, viable and feasible idea. But then, we believe you need to design and code in parallel. Not just produce paper designs and wireframes. You need to use real data. And develop within the realistic technical environment.
This means you can put your prototype into a browser for people to play with. This approach increases your chance of stakeholder sign off. And, you won’t throw out the code once production build begins.