Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy. So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…ByEdward
eCommerce Archives - Rattleberry - Skills for the digital age
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The landscape of digital marketing is one of the most rapidly changing you can find today. It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.ByEdward
In the ever-evolving digital world the key to sounding relevant is knowing the jargon. That can be daunting because there is a dense vocabulary of terms and acronyms that will quickly weed out anyone who hasn't been paying close attention over the past few years. Job ads, articles, blog posts and newsletters are rife with these words, and when someone asks you if you have any SEM experience in an interview hopefully you know that it stands for Search Engine Marketing and not a microscope or statistic equation.
Focusing on digital transformation and experience RattleBerry is a freshly squeezed six months old today and we thought it would be a good time to take a step back and see where we have gotten to and what has changed from our initial plan. We have made two hires to our own team and have been lucky to get to work on some really senior recruitment briefs in UX, eCommerce and digital delivery/ project management. So, we are ahead of schedule and that is great, but I have noticed a slight but important shift in the areas we recruit for.
Company Description RattleBerry is a specialist recruitment consultancy with a panel of professionals who work on digital transformation & experience for companies. We are working with a very large retail group as they embark on a large scale digital transformation programme. They are looking to bring on board a permanent and full-time Head of Digital Delivery. If that sounds a little like you then read on and get in touch. Job Description Responsible for managing the delivery of digital projects…ByEdward
Company Description A innovative business to consumer client of ours is looking to work with a senior onmi-channel consultant to help define and write their upcoming multi-channel plan with an emphasis on optimising the digital aspects of these multiple channels. Job Description This is a two to three month engagement to work with a number of stakeholders to drive the omni channel agenda via a well written plan that the above stakeholders has engaged with and are bought into.ByEdward