Digital Marketing Archives - Rattleberry - Skills for the digital age

It is time to adopt a modern marketing mindset

May 16, 2018

WHY YOU SHOULD ADOPT A MODERN MARKETING MINDSET   I’ve been mulling over the flip flop from marketing to digital and back to marketing. To be more prescriptive I have been mulling over how marketing led companies abandoned insight based strategies to pursue channel specific digital strategies as the world changed radically in 2007 with the arrival of the iPhone. In the last year and a half I’ve been encouraged to observe right thinking companies tackle the integration of traditional…

ByEdward
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5 Great Examples of Employer Branding

December 12, 2017

Before listing the great examples of employer branding, I should say that it is hotting up in the unfortunately named “war for talent”. Today’s sought-after workers have a lot more choices and opportunities than they did just a few years ago. It has never been easier to find available opportunities as a candidate, and, it has never been so easy to be found by headhunters.   Our workings lives have changed fundamentally in half a generation.

ByBerfu Sahin
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Stéphane Bérubé: -L'Oréal's New CMO- Digital & Marketing are Equivalent Terms

November 30, 2017

Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy.   So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…

ByBerfu Sahin
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Why Employer Branding is a Key Component in Your HR Strategy?

November 21, 2017

Employer branding is how your company is being viewed by others – current employees, investors, competitors and the public. Most importantly though, it represents your reputation and desirability among potential employees. We hear a lot about this recently, but I wanted to take a look at the real world impact your employer brand can have in reality. What better way to do this than with a real example?   P.S. You can find a detailed information…

ByBerfu Sahin
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How Focusing on Customer Experience Helps Business Owners to Increase Customer Loyalty and Sales?

October 11, 2017

%56 will never use a company again Over %25 will recommend friends not to use the business 20% will take revenge by posting a review online 14% will share a poor experience on social media Those facts show what happens after poor customer experience, according to the report by New Voice and Click Fox.   Unsatisfied consumers are an inevitable truth of business life. Those companies which provide any poor customer experience have to pay a heavy price; either negative customer…

In category: Agile CX Digital Marketing
ByBerfu Sahin
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The Top 9 Online Digital Marketing Courses

August 8, 2017

Digital marketing skills are essential not only to those actually working in the field but also to entrepreneurs, senior managers and anyone looking to talk to their customers via the channels they want to use. We can all see that digital marketing expanding day by day: the digital economy represents 6% of Ireland’s GDP which represents €12.3 billion. It is expected to expand about €21.4 billion (%7.9) of GDP by 2020.   As a digital marketing masters…

ByBerfu Sahin
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Interview Questions for Digital Marketing Positions

May 17, 2017

There are always some specific questions related to digital marketing whether the position is a Social Media Specialist or a Digital Director. We’ve rounded up all of the best and common interview questions for Digital Marketing positions to get ready for a job interview.   In this blog post, you can find tips and general questions for a “Digital Marketing” job interview. Also, you can check open Digital Marketing job positions…

ByBerfu Sahin
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Digital Ads: Craft or Crap?

March 24, 2017

Shots fired – adland’s problem with digital We summarize, and take a look at the evolving reaction to, Marc Pritchard’s IAB speech at the beginning of the year. Digital adland and publishers were put on one year’s notice to clean up their act, and as the end of Q1 approaches, we thought we’d bring the story up to date.  On the 29th of January, Proctor and Gamble’s Chief Brand Officer Marc Pritchard pressed the media for…

ByBlessing Duke
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RATTLEBERRY ROUNDUP – DIGITAL MARKETING UPCOMING EVENTS

October 28, 2016

  Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.

ByEleni
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Should you start marketing on Snapchat?

September 1, 2016

Any popular social media platform will have two main stages in its career - before and after digital marketing. Neither stage is  better than the other, Facebook and Twitter aren't considered lesser now because you can like Reebok. If a company can find a tasteful way to promote their content on these platforms then there's no harm done. But what about the new kid on the block; Snapchat?

ByMark
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