“Most people make the mistake of thinking design is what it looks like. Design is how it works.” Steve Jobs famously said. He must be talking about UX design. It can be said that UX design sits at the center of user needs, business goals and brand identity. According to Joe Baz, an experienced Senior UX Designer at Athena Health, “A UX designer is responsible for understanding both customer problems and business…ByBerfu Sahin
start-up Archives - Rattleberry
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You have probably been noticing a lot more talk about user centred design, design thinking and UX in your working life. You may be wondering what it is all about. Well, Katie Jones, marketing & research executive with RattleBerry gives you her take on why right here: Everyday, more and more companies are shifting the way they develop products from usability centric to customer centric. They've realized that they need to develop products and services specifically catering to their customers instead of developing a product, rolling it out and expecting the customer to cater to the product. This change is being driven by digital startups such as Uber and AirBnB who have gained huge market share in a very short amount of time by tailoring their brand to the specific wants and needs of their customers.ByKatie
I am sitting here in my shiny new office in Rathgar, Ireland, at the end of week one and I am reflecting on why I took the plunge into entrepreneurship once again. I thought it would make a good topic for a post that introduces what we are trying to do here. I'll address why I am doing it and what we are looking to achieve now and for the future of the company. Hopefully, from this summary, you will get an understanding of how I can help you or not. Background to my decision I have worked in the corporate world, the SME world servicing large corporates and also in the start up space working with emerging technology firms. Functionally, I have spent about half of my 15 year career working in recruitment and talent consulting. The other half I have worked in online marketing & projects, corporate account management and, finally, digital publishing & events. So, I like to think I have a broad understanding of business, process and what it takes to get stuff done in the corporate world.