modern marketing mindset Archives - Rattleberry

It is time to adopt a modern marketing mindset

May 16, 2018

WHY YOU SHOULD ADOPT A MODERN MARKETING MINDSET   I’ve been mulling over the flip flop from marketing to digital and back to marketing. That is as brief as I can summarise what has happened over the last ten years. To be more prescriptive I have been mulling over how marketing led businesses abandoned insight based strategies to pursue channel specific digital strategies as the world changed radically in 2007. That change was brought about by the arrival of the…

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