Shots fired – adland’s problem with digital We summarize, and take a look at the evolving reaction to, Marc Pritchard’s IAB speech at the beginning of the year. Digital adland and publishers were put on one year’s notice to clean up their act, and as the end of Q1 approaches, we thought we’d bring the story up to date. On the 29th of January, Proctor and Gamble’s Chief Brand Officer Marc Pritchard pressed the media for…ByBlessing Duke
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Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.ByEleni
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week on the RattlBerry roundup we're talking about failure and setbacks. It's not an easy topic to face, especially when you're full of optimism for your new strategy. We're not saying you're going to fail, we're not saying you presume you should fail. What's important, though, is when things take a nosedive or pan out differently to what you expected, you have a plan in place. So here's a few articles on the subject and what to do if things aren't working out quite as well as you hoped or expected:ByMark
With the constantly changing and evolving digital and online media market landscape, it pays to not just be one step ahead, but three. There are many ways to do this but almost always does it link to innovation and creative strategies and practices to keep your business one above your competitors. Developing a strategy to achieve this isn't easy, but one of the best ways and most popular means of doing so today is by using a Business Model Innovation Chart. Business model innovation can be described as: "Achieving transformational growth often means changing how you engage with customers. Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition."ByEdward
The landscape of digital marketing is one of the most rapidly changing you can find today. It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.ByMark
Thanks for joining us for our first RattleBerry RoundUp post. This will become a weekly series for us in which we will "round-up" interesting articles based around a certain topic. We hope this becomes an installment you look forward to and gain useful insight from, and we look forward to reading your feedback and comments. This week's topic is digital transformation. We felt this was the perfect place to start as it is the reason for RattleBerry. Digital transformation refers to the way business today must adapt to the continual shift of their customer/client base from primarily in-store and over-the-phone to the internet. This shift has allowed for small "disruptive" businesses to enter nearly every industry and gain a large market share with minimal overhead. Large corporations and companies with more traditional business models have felt the shift and seen the damage to their bottom lines and are now struggling to catch up before another startup enters the market and finishes them off.ByKatie
RattleBerry is a specialist recruitment consultancy with a panel of professionals who work on digital transformation & experience for companies. In simple terms we meet and screen talented UX, programmes and ad-tech professionals everyday. We consult with clients to agree the right mix of skills and experience from this panel to affect digital transformation that has a material impact on business performance. We have a deep understanding of what it takes for companies to successfully deliver innovation through digital technology in the connected age.ByEdward
As part of their continued international expansion our eCommerce client is looking to hire a brilliant digital marketing and ad-tech professional. This is a online enterprise that serves millions of customers around the world. They need to reach these customers using the latest ad-tech, online acquisition techniques, email and loyalty campaigns and through paid and earned media. Job Description This is a digital specialist role working in the marketing team. You will be doing all of the following and more:…
RattleBerry is a contract recruitment business that has a panel of specialist day-rate professionals who work on digital transformation for companies. In simple terms we work everyday to meet and screen talented UX design, programme management and product management contractors. We work with clients to agree the right mix of skills and experience from this panel to affect digital transformation that has a material impact on business performance. We have a deep understanding of what it takes for companies to successfully deliver innovation through digital technology in the connected age. Job Description Here at RattleBerry we are looking to expand our team and bring on board a talented graduate to train up in digital research and marketing. This is a Job Bridge role, for nine months. We are open to offering a full-time position on foot of this internship for the right person.