Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. Here at RattleBerry, we collaborate with large, multi-layed corporations operating in various sectors such as finance, aviation, media and retail. Our clients for quite some time now, adopt and invest more and more in the Agile project and software deliver method. But why are they doing this? Well, our view is they find the methods used very suitable for delivering front end products, website and apps. This is the intersection of user experience design and digital innovation, where we recruit exclusively. So, we thought a deeper dive into the make up of agile team, common terms you hear and more merited a round-up.
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Bringing user centred products and services to market is a preoccupation for all of our clients. In many ways user centred design is the new marketing. Your customers experience is your brand. But how are the large and unwieldy corporate sector addressing this new reality? The people we work with tend to be senior managers in large, complex, multi-layed corporations. With the greatest of respect these kinds of institutions are not know for agility or for rapid change and innovation. This is not always a bad thing, and, it is worth bearing in mind that the "turn an oil tanker" line, used to scold large businesses about their slowness to innovate, does not factor in that the tanker is full of oil! With this in mind we asked Eleni in the office to trace the context of product and service design from Waterfall to Agile and how User Centred Design came to demand consideration in this evolution. Hopefully there are some insights and takeaways for you in the post. She started with a summation of the Waterfall development process:ByEleni