UXswitch spoke exclusively to Edward Conmy, Managing Director of RattleBerry.co about how human centred design can make for better candidate experiences and more successful recruitment agencies. I own and run a specialist recruitment business. It’s called Rattleberry. The sweet spot for us is hiring UX designers. This is not an easy life. There are a lot of requests for talented designers…ByBerfu Sahin
Design thinking Archives - Rattleberry
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Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on Twitter, Facebook or LinkedIn. A couple of days ago I was reading an article about how product development is transformed in a lot of companies through the incorporation of a design method that sets the customer as the priority. As stated in the article “instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, and more tech companies are adopting it”. With this in mind this week’s topic is Design Thinking. We felt that this is a topic that needs to be further explored as it is shaping the future of the tech industry, makes business sense, improves product development and enriches customer experience.ByEleni
Image by William Murphy. Source. At RattleBerry we are really interested in the intersection of design thinking and customer experience. A lot of the people we hire into large enterprises are tackling UX, CX and UI design problems. It is our view that design thinking applied to problems is the best way to affect business transformation. With this in mind we keep an eye out for interesting events, symposiums and conferences that will help expand our knowledge in this space. The Web Summit has not heretofore been one such conference. Traditionally they have focused on internet technology, investment, start-up culture and other aspects of product development. A pleasing aspect of this year’s conference in Lisbon, Portugal is how much design thinking and UX is now featured across the different tracks and interviews. Our Managing Director Edward Conmy will be in attendance and to help him and you we have taken the time to summarise the best design thinking and user experience focused talks to attend.ByEleni