Thoughts Archives - Rattleberry

Internet Service Providers Vs. The Privacy Battle

April 21, 2017

Sometime in March, the Senate in the United States of America had a vote to eliminate broadband privacy rules that would require internet service providers (ISP’s) to get consumer’s explicit consent before selling or sharing web browsing data and other private information with advertisers and other companies. Thereafter, President Trump gave the green light to sell consumers browsing history and since then, critics believe that an individual’s right to privacy is being threatened and curtailed with the…

ByBlessing Duke
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Digital Ads: Craft or Crap?

March 24, 2017

Shots fired – adland’s problem with digital We summarize, and take a look at the evolving reaction to, Marc Pritchard’s IAB speech at the beginning of the year. Digital adland and publishers were put on one year’s notice to clean up their act, and as the end of Q1 approaches, we thought we’d bring the story up to date.  On the 29th of January, Proctor and Gamble’s Chief Brand Officer Marc Pritchard pressed the media for…

ByBlessing Duke
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Should you start marketing on Snapchat?

September 1, 2016

Any popular social media platform will have two main stages in its career - before and after digital marketing. Neither stage is  better than the other, Facebook and Twitter aren't considered lesser now because you can like Reebok. If a company can find a tasteful way to promote their content on these platforms then there's no harm done. But what about the new kid on the block; Snapchat?

ByMark
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RattleBerry Roundup - Ad blocking:

July 17, 2016

  Consumers are ultimately selfish and contradictory. They demand content and service of the highest quality, but with minimum cost or no commitment at all in response to it. It's a marketer's worst nightmare and greatest frustration, especially with the rate at which technology is advancing.   One of the frustrating things for us to come out of this overdemanding consumer mindset are ad-blockers; which ultimately put your business opportunities at risk and can make your efforts fruitless. A quick google search show's that it's not hard to get this software, and Google despite making much of its revenue through ads, encourages adblockers, making them available on their own store:

Tags: adblocker ads seo
ByEdward
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What is Your Management Style And Is It Working?

June 29, 2016

  There are a million styles of management and every manager is different in their own way. But when it comes to breaking down management styles, there are three categories that a manager, leader or boss will always fall into - Democratic, Authoritarian and Laissez-faire. All management styles have their pros and cons, and depending on the nature of the industry, your workers and what you are trying to achieve, a different management style might be required each time, which can mean switching between the three from time to time. But what do these three types of management mean? Here's the breakdown:

In category: Leadership Thoughts
ByMark
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Seven ways to improve your LinkedIn page immediately:

May 19, 2016

Creating a strong LinkedIn profile nowadays can be crucial to helping you get the job you want. Linkedin is an opportunity to showcase your skills as and brag about why you're the 'best employee and worker there ever was and ever will be'. It's also a key opportunity to demonstrate your personality and attitude as a person, not just a worker. LinkedIn is designed to help you find a job, so just like creating a strong CV, if you're going to use LinkedIn, you need to take it seriously and be willing to put time into it.

ByEdward
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Why You Need to Invest In Business Model Innovation:

May 11, 2016

With the constantly changing and evolving digital and online media market landscape, it pays to not just be one step ahead, but three. There are many ways to do this but almost always does it link to innovation and creative strategies and practices to keep your business one above your competitors. Developing a strategy to achieve this isn't easy, but one of the best ways and most popular means of doing so today is by using a Business Model Innovation Chart. Business model innovation can be described as: "Achieving transformational growth often means changing how you engage with customers. Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition."

ByEdward
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3 Things to Consider Before Investing in Chatbot technology:

May 5, 2016

Chatbox technology is a hot topic amongst the user experience design community at the moment. Many designers are investigating this ever evolving type of AI which if you're unfamiliar with can be described as "a computer program designed to simulate a conversation with human users, usually delivered through a mobile App, or some kind of web interface." Why the sudden focus on this technology? The ultimate and first rule of a design-focused business is "be where the customers are." Right now the customer is all things social media, but a new shift is happening putting chatbots on our radar. The new focus of the consumer is on messaging apps and 'conversational commerce'. This shift is pushing to make the consumer experience via messaging even more personal. This is proving to be extremely effective means of reaching a target market but also raises a difficulty in implementing a workforce that can deal with that amount of communication.

ByMark
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RattleBerry RoundUp: Interview Tips for Success

March 24, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week, we wanted to give you some tips on how to walk out of an interview feeling confident that you performed to the best of your ability. Being in the recruiting business, we do a good amount of interview and career coaching and strategy for our clients and panel members. Since we only work with experienced and senior level professionals, there is another level of professionalism and business savvy required during interviews that is often not covered in interview preparation material you find on the internet. Here, we have pulled together recent articles covering useful tips and information for experienced professionals going through the interview process.

ByMark
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RattleBerry RoundUp: Recruiting Tools, Trends & Tips

March 2, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way onTwitter, Facebookor LinkedIn. This week's post goes out to all you recruiters out there. We know the struggle is real. We also know how seriously you take your jobs and how invested you are in succeeding, so this week we are rounding up some posts, podcasts, websites and more that might make the hustle a bit easier. At the very least we hope they will give you a little inspiration.

ByMark
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