RattleBerry RoundUp Archives - Rattleberry

Internet Service Providers Vs. The Privacy Battle

April 21, 2017

Sometime in March, the Senate in the United States of America had a vote to eliminate broadband privacy rules that would require internet service providers (ISP’s) to get consumer’s explicit consent before selling or sharing web browsing data and other private information with advertisers and other companies. Thereafter, President Trump gave the green light to sell consumers browsing history and since then, critics believe that an individual’s right to privacy is being threatened and curtailed with the…

ByBlessing Duke
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Design Thinking - round-up

November 15, 2016

Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on Twitter, Facebook or LinkedIn. A couple of days ago I was reading an article about how product development is transformed in a lot of companies through the incorporation of a design method that sets the customer as the priority. As stated in the article “instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, and more tech companies are adopting it”. With this in mind this week’s topic is Design Thinking. We felt that this is a topic that needs to be further explored as it is shaping the future of the tech industry, makes business sense, improves product development and enriches customer experience.

ByEleni
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RATTLEBERRY ROUNDUP – DIGITAL MARKETING UPCOMING EVENTS

October 28, 2016

  Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.

ByEleni
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RattleBerry RoundUp - Google AdWords

August 28, 2016

  Google Adwords is a valuable tool for any business. It's a great tool to use when you want to expand your business and it's a great means of reaching countless new potential customers or consumers. It's a complex tool and that perhaps is it's greatest downfall as it can be hard and can take weeks, even months to get your head around and even longer to master. So this week on our RoundUp, we've tried to gather some good content that can help improve your AdWord skills and overall better your chances of more effective spending.

ByMark
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RattleBerry RoundUp - UX Talent Agencies:

August 8, 2016

    Here at RattleBerry, we work with various companies to help them source UX talent, both at the research level and the design level. Often times we do this before they look to hire a strategic agency partner. Therefore we are often asked what agencies are out there who specialise in design thinking. So we thought we would write a post about the guys we know in the market. It is not exhaustive but here goes:

In category: RattleBerry RoundUp UX
ByEdward
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RattleBerry Roundup - Ad blocking:

July 17, 2016

  Consumers are ultimately selfish and contradictory. They demand content and service of the highest quality, but with minimum cost or no commitment at all in response to it. It's a marketer's worst nightmare and greatest frustration, especially with the rate at which technology is advancing.   One of the frustrating things for us to come out of this overdemanding consumer mindset are ad-blockers; which ultimately put your business opportunities at risk and can make your efforts fruitless. A quick google search show's that it's not hard to get this software, and Google despite making much of its revenue through ads, encourages adblockers, making them available on their own store:

Tags: adblocker ads seo
ByEdward
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RATTLEBERRY ROUNDUP – MARKETING FAILURE:

June 9, 2016

  Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn.   This week on the RattlBerry roundup we're talking about failure and setbacks. It's not an easy topic to face, especially when you're full of optimism for your new strategy. We're not saying you're going to fail, we're not saying you presume you should fail. What's important, though, is when things take a nosedive or pan out differently to what you expected, you have a plan in place. So here's a few articles on the subject and what to do if things aren't working out quite as well as you hoped or expected:

ByMark
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RATTLEBERRY ROUNDUP - CRO:

May 13, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we’re looking at ‘CRO’ or Conversion Rate Optimisation. CRO when well executed is a great way to increase traffic, interaction and desired action on your web page and shouldn't be ignored as a marketing strategy for your company and online presence. In short CRO is: A structured and systematic approach to improving the performance of your website Informed by insights—specifically, analytics and user feedback Defined by your website’s unique objectives and needs (KPIs) Taking the traffic you already have and making the most of it

ByMark
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RattleBerry RoundUp - Big Data:

May 6, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we're talking about 'Big Data', from what it is, to how it works, to why you need it. Big data isn't something to cause you any concern, in fact, it'll benefit you in the long run! Big Data can be defined as " the collection of large data sets from traditional and untraditional sources that can be analysed to reveal patterns, trends, and associations, especially relating to human behaviour and interactions." Big data is simply a new more advanced way of conducting market research to help maximise your time, efforts and profit.

ByMark
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RattleBerry RoundUp: Interview Tips for Success

March 24, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week, we wanted to give you some tips on how to walk out of an interview feeling confident that you performed to the best of your ability. Being in the recruiting business, we do a good amount of interview and career coaching and strategy for our clients and panel members. Since we only work with experienced and senior level professionals, there is another level of professionalism and business savvy required during interviews that is often not covered in interview preparation material you find on the internet. Here, we have pulled together recent articles covering useful tips and information for experienced professionals going through the interview process.

ByMark
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