Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. Here at RattleBerry, we have built a panel of senior professionals focused on experience design and digital transformation in the connected age. Product managers are an integral part of our panel. For some time now we have received applications from candidates who aspire to become product managers. It is a very sought after and “now” position that most large enterprises prioritise and are looking to hire in. With this in mind we are often asked how can someone get into product management? So we wrote a round up to help understand how to achieve this in an in-depth way from some long read articles from the best in the business.ByEleni
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Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. A couple of days ago we came across this article, Why Liberal Arts majors make great Product Mangers, by Jeff Bussgang. It is a thought provoking post particularly for someone who has a humanities background and a great interest in pursuing a career in product management. According to this article a successful product management "is an entrepreneur, strategist, technical visionary, cross-functional team leader, and customer advocate all rolled into one. They try to understand what it means to walk in the shoes of the customer — what their problems are, what their environments are like, what they read, who they talk to, who they listen to, what their worries are in life. And then they try to extrapolate those insights into personas they can use as an anchor for product design decisions". This article lead to this post. Are there any training courses for someone who wants to learn more about product management, pursue a career in this domain or further develop his or her product management skills?ByEleni