One day, when I was sitting with my laptop next to my father and ‘working from home’, he asked: “Are you really earning money like that?”. For my father who woke up at 6 am every day; opened his store; closed it at 6 pm and went back to home for 30 years, it’s impossible for him to understand this new mode of working. I wondered if the same thing would happen…ByBerfu Sahin
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Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy. So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…ByBerfu Sahin