Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. “What do Amazon.com, Canada Post, and Ace Hardware have in common? They all have a great focus on customer experience, which has played a large role in their overall success and they did so without a customer experience team”. This is the starting phrase of the article that I recently came across No, You Don't Need A Customer Experience Team, posted at Forbes. What, however, does the term Customer Experience (CX) mean? A hot and very "now" topic that is relevant to our audience of clients and panel members. So we wanted to write a round up that will help you understand the topic in an in-depth way from some long read articles from the best in the business.