%56 will never use a company again Over %25 will recommend friends not to use the business 20% will take revenge by posting a review online 14% will share a poor experience on social media Those facts show what happens after poor customer experience, according to the report by New Voice and Click Fox. Unsatisfied consumers are an inevitable truth of business life. Those companies which provide any poor customer experience have to pay a heavy price; either negative customer…ByBerfu Sahin
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Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. Here at RattleBerry, we collaborate with large, multi-layed corporations operating in various sectors such as finance, aviation, media and retail. Our clients for quite some time now, adopt and invest more and more in the Agile project and software deliver method. But why are they doing this? Well, our view is they find the methods used very suitable for delivering front end products, website and apps. This is the intersection of user experience design and digital innovation, where we recruit exclusively. So, we thought a deeper dive into the make up of agile team, common terms you hear and more merited a round-up.
Bringing user centred products and services to market is a preoccupation for all of our clients. In many ways user centred design is the new marketing. Your customers experience is your brand. But how are the large and unwieldy corporate sector addressing this new reality? The people we work with tend to be senior managers in large, complex, multi-layed corporations. With the greatest of respect these kinds of institutions are not know for agility or for rapid change and innovation. This is not always a bad thing, and, it is worth bearing in mind that the "turn an oil tanker" line, used to scold large businesses about their slowness to innovate, does not factor in that the tanker is full of oil! With this in mind we asked Eleni in the office to trace the context of product and service design from Waterfall to Agile and how User Centred Design came to demand consideration in this evolution. Hopefully there are some insights and takeaways for you in the post. She started with a summation of the Waterfall development process:ByEleni
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are covering project management: from getting hired to upskilling. Project managers are a necessity across many industries, but they play a critical role within tech. Today, driven by the shift to agile/scrum methodologies, PMs have more autonomy and decision power than ever before. This allows them to turn projects quicker, and bring a product to market in record time. It's created a surge in demand for skilled PMs, and the recruiting world in some cases is struggling to keep up.ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are taking on the topic of the future of recruiting. This is what RattleBerry is all about. As the corporate world undergoes digital transformation, something to realize is that there will not only be changes in the way companies do business but also in the way companies attract and hire talent. The recruiting industry along with HR departments the world over are being rocked by the shift to digital. Everything from the way a candidate applies for a job to the way an employee is defined is shifting, and it feels as though we are on the brink of a revolution. Just as in commerce where all the power has shifted to the customer, to stay relevant in recruiting (especially for tech) we must realize that all the power has shifted to the candidate.
In the ever-evolving digital world the key to sounding relevant is knowing the jargon. That can be daunting because there is a dense vocabulary of terms and acronyms that will quickly weed out anyone who hasn't been paying close attention over the past few years. Job ads, articles, blog posts and newsletters are rife with these words, and when someone asks you if you have any SEM experience in an interview hopefully you know that it stands for Search Engine Marketing and not a microscope or statistic equation.
One thing we have come across again and again during our conversations with user experience, project management and digital professionals is the need for small pockets of innovation within large companies. How a few people within teams, either informally or formally have managed to break management thinking and illuminate a new way to build profitable products and customer experiences. We all hear a lot about rapid proto-typing, minimal viable products, the lean start-up method and, the big one, agile development methodology. But how can corporations, with thousands of employees, use the above to build better products and customer experiences?ByEdward