Articles and blog posts all about UX, marketing, product, data and digital.

A Blueprint for A/B Testing

February 18, 2016

We are partnering with Ghergich & Co. to bring you an infographic on a definitive blueprint for A/B Testing.

In category: Digital Marketing UX
ByKatie
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RattleBerry RoundUp: Leadership In The Modern Age

February 17, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter,Facebook or LinkedIn. This week, I've sorted through loads of articles titled something along the lines of "5 Essential Qualities for Every Leader", "How These 3 Things Tell You How to Lead", or "Leaderships is Defined By These 4 Traits" to bring you articles with real substance on the qualities and tools today's leaders use.

ByKatie
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5 Reasons You Need A Personal Website

February 12, 2016

We all know that the recruiting process has moved almost entirely into the online space. Because of that shift, all of our lives got a little bit easier. You can upload a CV or attach your LinkedIn profile to most applications in a split second which has removed much of the labour from the application process. Information on how to optimise your CV or profile is not only readily available, but it is virtually engraved into the brain of anyone who has applied for a job in the last 10 years. With all of these advancements, one question still remains, "How do I stand out from the crowd?" There is still no easy answer, but something you can do is create a personal website.

ByKatie
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RattleBerry RoundUp: The Future of Recruiting

February 10, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are taking on the topic of the future of recruiting. This is what RattleBerry is all about. As the corporate world undergoes digital transformation, something to realize is that there will not only be changes in the way companies do business but also in the way companies attract and hire talent. The recruiting industry along with HR departments the world over are being rocked by the shift to digital. Everything from the way a candidate applies for a job to the way an employee is defined is shifting, and it feels as though we are on the brink of a revolution. Just as in commerce where all the power has shifted to the customer, to stay relevant in recruiting (especially for tech) we must realize that all the power has shifted to the candidate.

ByKatie
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RattleBerry RoundUp: Digital Transformation

February 3, 2016

Thanks for joining us for our first RattleBerry RoundUp post. This will become a weekly series for us in which we will "round-up" interesting articles based around a certain topic. We hope this becomes an installment you look forward to and gain useful insight from, and we look forward to reading your feedback and comments. This week's topic is digital transformation. We felt this was the perfect place to start as it is the reason for RattleBerry. Digital transformation refers to the way business today must adapt to the continual shift of their customer/client base from primarily in-store and over-the-phone to the internet. This shift has allowed for small "disruptive" businesses to enter nearly every industry and gain a large market share with minimal overhead. Large corporations and companies with more traditional business models have felt the shift and seen the damage to their bottom lines and are now struggling to catch up before another startup enters the market and finishes them off.

ByKatie
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Strike A Balance: Mastering Your Online Profile and CV

January 29, 2016

Being in the recruiting business, we see dozens of CVs, LinkedIn profiles, Behance portfolios and even Twitter accounts every day. We've seen it all; the good, the bad and the ugly, as well as the just bizarre. So, we are taking a moment to share with you the types of things we look for on the different types of profiles that all recruiters use: personal, professional and CV. We know we aren't the first people to think this concept up. You can find tons and tons of articles on how to make your LinkedIn or CV stand out, and you'll probably learn some good information from reading a few of them. However, in most cases we don't think it takes 10 or even 7 steps to optimize your profile. For today's professional, who has a working understanding of technology and how social networks work, it only takes understanding a couple of points to create a profile or CV that is not only informative and appropriate but also interesting. Here are the things that we find work well when we are evaluating your profile and why we think they matter.

ByKatie
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Digital Transformation Terms

January 15, 2016

In the ever-evolving digital world the key to sounding relevant is knowing the jargon. That can be daunting because there is a dense vocabulary of terms and acronyms that will quickly weed out anyone who hasn't been  paying close attention over the past few years. Job ads, articles, blog posts and newsletters are rife with these words, and when someone asks you if you have any SEM experience in an interview hopefully you know that it stands for Search Engine Marketing and not a microscope or statistic equation.

ByKatie
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Becoming an Independent Contractor

December 23, 2015

Business vector designed by Freepik   Microsoft has nearly two-thirds as many contractors as full-time employees. Even the simplest business structures, sole proprietorships, have increased their use of contract workers nearly two-fold since 2003. - Tad Milbourne for Tech Crunch   Contracting is seemingly the way of the future as many companies are currently incorporating it into their hiring strategies and only projecting more demand for contract positions. Here at RattleBerry, we get consistent requests from our clients for contractors, and are seeing steady growth in this area. More and more individuals are being drawn to this type of employment due to its attractive perks. Who wouldn't like to have more control over their work, avoid office politics, consistently work on new projects and, best of all, make more money?

In category: Contractors Thoughts
ByKatie
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The case for internal innovation - lean and agile or no?

December 18, 2015

  One thing we have come across again and again during our conversations with user experience, project management and digital professionals is the need for small pockets of innovation within large companies. How a few people within teams, either informally or formally have managed to break management thinking and illuminate a new way to build profitable products and customer experiences. We all hear a lot about rapid proto-typing, minimal viable products, the lean start-up method and, the big one, agile development methodology. But how can corporations, with thousands of employees, use the above to build better products and customer experiences?

In category: Agile PMO Thoughts UX
ByEdward
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Been wondering what all the "UX" fuss is about?

November 20, 2015

You have probably been noticing a lot more talk about user centred design, design thinking and UX in your working life. You may be wondering what it is all about. Well, Katie Jones, marketing & research executive with RattleBerry gives you her take on why right here: Everyday, more and more companies are shifting the way they develop products from usability centric to customer centric. They've realized that they need to develop products and services specifically catering to their customers instead of developing a product, rolling it out and expecting the customer to cater to the product. This change is being driven by digital startups such as Uber and AirBnB who have gained huge market share in a very short amount of time by tailoring their brand to the specific wants and needs of their customers.

In category: Thoughts UX
ByKatie
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