Articles and blog posts all about UX, marketing, product, data and digital.

RattleBerry RoundUp: Project Management

March 9, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are covering project management: from getting hired to upskilling. Project managers are a necessity across many industries, but they play a critical role within tech. Today, driven by the shift to agile/scrum methodologies, PMs have more autonomy and decision power than ever before. This allows them to turn projects quicker, and bring a product to market in record time. It's created a surge in demand for skilled PMs, and the recruiting world in some cases is struggling to keep up.

ByMark
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8 Specialties In Digital Marketing

March 4, 2016

The landscape of digital marketing is one of the most rapidly changing you can find today.  It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.

ByMark
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RattleBerry RoundUp: Recruiting Tools, Trends & Tips

March 2, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way onTwitter, Facebookor LinkedIn. This week's post goes out to all you recruiters out there. We know the struggle is real. We also know how seriously you take your jobs and how invested you are in succeeding, so this week we are rounding up some posts, podcasts, websites and more that might make the hustle a bit easier. At the very least we hope they will give you a little inspiration.

ByMark
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RattleBerry RoundUp: UX

February 24, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebookor LinkedIn. This week is all about UX - research, design and how to learn more about it. For those of you who may be unfamiliar, UX is the acronym for user experience. This term is defined as "the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use." Creating the best UX possible is at the centre of digital transformation, and is one of the fastest growing specialties in tech today.

ByKatie
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The best platforms for building and hosting your personal website

February 19, 2016

Last week my colleague Katie made a compelling case for why you should have a personal website as a contract hunter or permanent job hunter in 2016. So, if you find yourself in this situation what are the best platforms you can use to build your online profile or portfolio? There are light to heavy solutions out there and we go through our top five below. That should be plenty to get you started. Also, there are industry specific platforms that help as an additional way to promote your own employee brand, we cover those off at the end of the article as well.

ByEdward
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A Blueprint for A/B Testing

February 18, 2016

We are partnering with Ghergich & Co. to bring you an infographic on a definitive blueprint for A/B Testing.

In category: Digital Marketing UX
ByKatie
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RattleBerry RoundUp: Leadership In The Modern Age

February 17, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter,Facebook or LinkedIn. This week, I've sorted through loads of articles titled something along the lines of "5 Essential Qualities for Every Leader", "How These 3 Things Tell You How to Lead", or "Leaderships is Defined By These 4 Traits" to bring you articles with real substance on the qualities and tools today's leaders use.

ByKatie
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5 Reasons You Need A Personal Website

February 12, 2016

We all know that the recruiting process has moved almost entirely into the online space. Because of that shift, all of our lives got a little bit easier. You can upload a CV or attach your LinkedIn profile to most applications in a split second which has removed much of the labour from the application process. Information on how to optimise your CV or profile is not only readily available, but it is virtually engraved into the brain of anyone who has applied for a job in the last 10 years. With all of these advancements, one question still remains, "How do I stand out from the crowd?" There is still no easy answer, but something you can do is create a personal website.

ByKatie
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RattleBerry RoundUp: The Future of Recruiting

February 10, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are taking on the topic of the future of recruiting. This is what RattleBerry is all about. As the corporate world undergoes digital transformation, something to realize is that there will not only be changes in the way companies do business but also in the way companies attract and hire talent. The recruiting industry along with HR departments the world over are being rocked by the shift to digital. Everything from the way a candidate applies for a job to the way an employee is defined is shifting, and it feels as though we are on the brink of a revolution. Just as in commerce where all the power has shifted to the customer, to stay relevant in recruiting (especially for tech) we must realize that all the power has shifted to the candidate.

ByKatie
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RattleBerry RoundUp: Digital Transformation

February 3, 2016

Thanks for joining us for our first RattleBerry RoundUp post. This will become a weekly series for us in which we will "round-up" interesting articles based around a certain topic. We hope this becomes an installment you look forward to and gain useful insight from, and we look forward to reading your feedback and comments. This week's topic is digital transformation. We felt this was the perfect place to start as it is the reason for RattleBerry. Digital transformation refers to the way business today must adapt to the continual shift of their customer/client base from primarily in-store and over-the-phone to the internet. This shift has allowed for small "disruptive" businesses to enter nearly every industry and gain a large market share with minimal overhead. Large corporations and companies with more traditional business models have felt the shift and seen the damage to their bottom lines and are now struggling to catch up before another startup enters the market and finishes them off.

ByKatie
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