With the constantly changing and evolving digital and online media market landscape, it pays to not just be one step ahead, but three. There are many ways to do this but almost always does it link to innovation and creative strategies and practices to keep your business one above your competitors. Developing a strategy to achieve this isn't easy, but one of the best ways and most popular means of doing so today is by using a Business Model Innovation Chart. Business model innovation can be described as: "Achieving transformational growth often means changing how you engage with customers. Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition."ByEdward
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Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we're talking about 'Big Data', from what it is, to how it works, to why you need it. Big data isn't something to cause you any concern, in fact, it'll benefit you in the long run! Big Data can be defined as " the collection of large data sets from traditional and untraditional sources that can be analysed to reveal patterns, trends, and associations, especially relating to human behaviour and interactions." Big data is simply a new more advanced way of conducting market research to help maximise your time, efforts and profit.ByMark
Chatbox technology is a hot topic amongst the user experience design community at the moment. Many designers are investigating this ever evolving type of AI which if you're unfamiliar with can be described as "a computer program designed to simulate a conversation with human users, usually delivered through a mobile App, or some kind of web interface." Why the sudden focus on this technology? The ultimate and first rule of a design-focused business is "be where the customers are." Right now the customer is all things social media, but a new shift is happening putting chatbots on our radar. The new focus of the consumer is on messaging apps and 'conversational commerce'. This shift is pushing to make the consumer experience via messaging even more personal. This is proving to be extremely effective means of reaching a target market but also raises a difficulty in implementing a workforce that can deal with that amount of communication.ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week, we wanted to give you some tips on how to walk out of an interview feeling confident that you performed to the best of your ability. Being in the recruiting business, we do a good amount of interview and career coaching and strategy for our clients and panel members. Since we only work with experienced and senior level professionals, there is another level of professionalism and business savvy required during interviews that is often not covered in interview preparation material you find on the internet. Here, we have pulled together recent articles covering useful tips and information for experienced professionals going through the interview process.ByMark
One of the core recruiting areas for RattleBerry is UX, so we are consistently meeting with clients to hear their needs and prepping our candidates to perform to their best ability in interviews. We then have the benefit of hearing from both the client and the candidate after an interview on what they felt went well and didn't. Here are some of the common questions we hear UX designers struggle with in interviews, and how we recommend you answer them.ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are covering project management: from getting hired to upskilling. Project managers are a necessity across many industries, but they play a critical role within tech. Today, driven by the shift to agile/scrum methodologies, PMs have more autonomy and decision power than ever before. This allows them to turn projects quicker, and bring a product to market in record time. It's created a surge in demand for skilled PMs, and the recruiting world in some cases is struggling to keep up.ByMark
The landscape of digital marketing is one of the most rapidly changing you can find today. It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way onTwitter, Facebookor LinkedIn. This week's post goes out to all you recruiters out there. We know the struggle is real. We also know how seriously you take your jobs and how invested you are in succeeding, so this week we are rounding up some posts, podcasts, websites and more that might make the hustle a bit easier. At the very least we hope they will give you a little inspiration.ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebookor LinkedIn. This week is all about UX - research, design and how to learn more about it. For those of you who may be unfamiliar, UX is the acronym for user experience. This term is defined as "the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use." Creating the best UX possible is at the centre of digital transformation, and is one of the fastest growing specialties in tech today.ByKatie
Last week my colleague Katie made a compelling case for why you should have a personal website as a contract hunter or permanent job hunter in 2016. So, if you find yourself in this situation what are the best platforms you can use to build your online profile or portfolio? There are light to heavy solutions out there and we go through our top five below. That should be plenty to get you started. Also, there are industry specific platforms that help as an additional way to promote your own employee brand, we cover those off at the end of the article as well.ByEdward