Articles and blog posts all about UX, marketing, product, data and digital.

Seven ways to improve your LinkedIn page immediately:

May 19, 2016

Creating a strong LinkedIn profile nowadays can be crucial to helping you get the job you want. Linkedin is an opportunity to showcase your skills as and brag about why you're the 'best employee and worker there ever was and ever will be'. It's also a key opportunity to demonstrate your personality and attitude as a person, not just a worker. LinkedIn is designed to help you find a job, so just like creating a strong CV, if you're going to use LinkedIn, you need to take it seriously and be willing to put time into it.

ByEdward
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RATTLEBERRY ROUNDUP - CRO:

May 13, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we’re looking at ‘CRO’ or Conversion Rate Optimisation. CRO when well executed is a great way to increase traffic, interaction and desired action on your web page and shouldn't be ignored as a marketing strategy for your company and online presence. In short CRO is: A structured and systematic approach to improving the performance of your website Informed by insights—specifically, analytics and user feedback Defined by your website’s unique objectives and needs (KPIs) Taking the traffic you already have and making the most of it

ByMark
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Why You Need to Invest In Business Model Innovation:

May 11, 2016

With the constantly changing and evolving digital and online media market landscape, it pays to not just be one step ahead, but three. There are many ways to do this but almost always does it link to innovation and creative strategies and practices to keep your business one above your competitors. Developing a strategy to achieve this isn't easy, but one of the best ways and most popular means of doing so today is by using a Business Model Innovation Chart. Business model innovation can be described as: "Achieving transformational growth often means changing how you engage with customers. Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition."

ByEdward
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RattleBerry RoundUp - Big Data:

May 6, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we're talking about 'Big Data', from what it is, to how it works, to why you need it. Big data isn't something to cause you any concern, in fact, it'll benefit you in the long run! Big Data can be defined as " the collection of large data sets from traditional and untraditional sources that can be analysed to reveal patterns, trends, and associations, especially relating to human behaviour and interactions." Big data is simply a new more advanced way of conducting market research to help maximise your time, efforts and profit.

ByMark
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3 Things to Consider Before Investing in Chatbot technology:

May 5, 2016

Chatbox technology is a hot topic amongst the user experience design community at the moment. Many designers are investigating this ever evolving type of AI which if you're unfamiliar with can be described as "a computer program designed to simulate a conversation with human users, usually delivered through a mobile App, or some kind of web interface." Why the sudden focus on this technology? The ultimate and first rule of a design-focused business is "be where the customers are." Right now the customer is all things social media, but a new shift is happening putting chatbots on our radar. The new focus of the consumer is on messaging apps and 'conversational commerce'. This shift is pushing to make the consumer experience via messaging even more personal. This is proving to be extremely effective means of reaching a target market but also raises a difficulty in implementing a workforce that can deal with that amount of communication.

ByMark
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RattleBerry RoundUp: Interview Tips for Success

March 24, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week, we wanted to give you some tips on how to walk out of an interview feeling confident that you performed to the best of your ability. Being in the recruiting business, we do a good amount of interview and career coaching and strategy for our clients and panel members. Since we only work with experienced and senior level professionals, there is another level of professionalism and business savvy required during interviews that is often not covered in interview preparation material you find on the internet. Here, we have pulled together recent articles covering useful tips and information for experienced professionals going through the interview process.

ByMark
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10 UX Interview Questions & How To Answer Them

March 11, 2016

One of the core recruiting areas for RattleBerry is UX, so we are consistently meeting with clients to hear their needs and prepping our candidates to perform to their best ability in interviews. We then have the benefit of hearing from both the client and the candidate after an interview on what they felt went well and didn't. Here are some of the common questions we hear  UX designers struggle with in interviews, and how we recommend you answer them.

In category: Interview advice UX
ByMark
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RattleBerry RoundUp: Project Management

March 9, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we are covering project management: from getting hired to upskilling. Project managers are a necessity across many industries, but they play a critical role within tech. Today, driven by the shift to agile/scrum methodologies, PMs have more autonomy and decision power than ever before. This allows them to turn projects quicker, and bring a product to market in record time. It's created a surge in demand for skilled PMs, and the recruiting world in some cases is struggling to keep up.

ByMark
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8 Specialties In Digital Marketing

March 4, 2016

The landscape of digital marketing is one of the most rapidly changing you can find today.  It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.

ByMark
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RattleBerry RoundUp: Recruiting Tools, Trends & Tips

March 2, 2016

Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way onTwitter, Facebookor LinkedIn. This week's post goes out to all you recruiters out there. We know the struggle is real. We also know how seriously you take your jobs and how invested you are in succeeding, so this week we are rounding up some posts, podcasts, websites and more that might make the hustle a bit easier. At the very least we hope they will give you a little inspiration.

ByMark
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