Google Adwords is a valuable tool for any business. It's a great tool to use when you want to expand your business and it's a great means of reaching countless new potential customers or consumers. It's a complex tool and that perhaps is it's greatest downfall as it can be hard and can take weeks, even months to get your head around and even longer to master. So this week on our RoundUp, we've tried to gather some good content that can help improve your AdWord skills and overall better your chances of more effective spending.ByMark
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Here at RattleBerry, we work with various companies to help them source UX talent, both at the research level and the design level. Often times we do this before they look to hire a strategic agency partner. Therefore we are often asked what agencies are out there who specialise in design thinking. So we thought we would write a post about the guys we know in the market. It is not exhaustive but here goes:ByEdward
Consumers are ultimately selfish and contradictory. They demand content and service of the highest quality, but with minimum cost or no commitment at all in response to it. It's a marketer's worst nightmare and greatest frustration, especially with the rate at which technology is advancing. One of the frustrating things for us to come out of this overdemanding consumer mindset are ad-blockers; which ultimately put your business opportunities at risk and can make your efforts fruitless. A quick google search show's that it's not hard to get this software, and Google despite making much of its revenue through ads, encourages adblockers, making them available on their own store:ByEdward
There are a million styles of management and every manager is different in their own way. But when it comes to breaking down management styles, there are three categories that a manager, leader or boss will always fall into - Democratic, Authoritarian and Laissez-faire. All management styles have their pros and cons, and depending on the nature of the industry, your workers and what you are trying to achieve, a different management style might be required each time, which can mean switching between the three from time to time. But what do these three types of management mean? Here's the breakdown:ByMark
When it comes to getting advice on interviews, it's mostly about being interviewed and not the other way around. In fact, this was one of the more difficult articles to write, because the right content was few and far between.
As I'm sure you know, employee motivation is kind of a big thing for management. As I'm sure you also know, there's not exactly one size fits all answer to the problem. But it seems that nowadays, a lot of companies act like one of the best motivators, money, shouldn't be treated like one. Instead, there's a huge focus on 'perks' and 'gimmicks' and making the office setting more exciting motivates an employee better than anything else. A happy employee is a poor one who's desk is 30 feet from a ping-pong table, right?ByMark
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week on the RattlBerry roundup we're talking about failure and setbacks. It's not an easy topic to face, especially when you're full of optimism for your new strategy. We're not saying you're going to fail, we're not saying you presume you should fail. What's important, though, is when things take a nosedive or pan out differently to what you expected, you have a plan in place. So here's a few articles on the subject and what to do if things aren't working out quite as well as you hoped or expected:ByMark
Creating a strong LinkedIn profile nowadays can be crucial to helping you get the job you want. Linkedin is an opportunity to showcase your skills as and brag about why you're the 'best employee and worker there ever was and ever will be'. It's also a key opportunity to demonstrate your personality and attitude as a person, not just a worker. LinkedIn is designed to help you find a job, so just like creating a strong CV, if you're going to use LinkedIn, you need to take it seriously and be willing to put time into it.ByEdward
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. This week we’re looking at ‘CRO’ or Conversion Rate Optimisation. CRO when well executed is a great way to increase traffic, interaction and desired action on your web page and shouldn't be ignored as a marketing strategy for your company and online presence. In short CRO is: A structured and systematic approach to improving the performance of your website Informed by insights—specifically, analytics and user feedback Defined by your website’s unique objectives and needs (KPIs) Taking the traffic you already have and making the most of itByMark
With the constantly changing and evolving digital and online media market landscape, it pays to not just be one step ahead, but three. There are many ways to do this but almost always does it link to innovation and creative strategies and practices to keep your business one above your competitors. Developing a strategy to achieve this isn't easy, but one of the best ways and most popular means of doing so today is by using a Business Model Innovation Chart. Business model innovation can be described as: "Achieving transformational growth often means changing how you engage with customers. Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition."ByEdward