Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. Here at RattleBerry, we have built a panel of senior professionals focused on experience design and digital transformation in the connected age. Product managers are an integral part of our panel. For some time now we have received applications from candidates who aspire to become product managers. It is a very sought after and “now” position that most large enterprises prioritise and are looking to hire in. With this in mind we are often asked how can someone get into product management? So we wrote a round up to help understand how to achieve this in an in-depth way from some long read articles from the best in the business.ByEleni
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Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, product management, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on LinkedIn. “What do Amazon.com, Canada Post, and Ace Hardware have in common? They all have a great focus on customer experience, which has played a large role in their overall success and they did so without a customer experience team”. This is the starting phrase of the article that I recently came across No, You Don't Need A Customer Experience Team, posted at Forbes. What, however, does the term Customer Experience (CX) mean? A hot and very "now" topic that is relevant to our audience of clients and panel members. So we wanted to write a round up that will help you understand the topic in an in-depth way from some long read articles from the best in the business.
Welcome to the RattleBerry RoundUp. This is a weekly series where we select a topic of interest to our clients and panel members working in experience design, marketing technology and digital transformation. We hope you enjoy it and we look forward to reading your feedback and comments! Let us know either way on Twitter, Facebook or LinkedIn. A couple of days ago I was reading an article about how product development is transformed in a lot of companies through the incorporation of a design method that sets the customer as the priority. As stated in the article “instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, and more tech companies are adopting it”. With this in mind this week’s topic is Design Thinking. We felt that this is a topic that needs to be further explored as it is shaping the future of the tech industry, makes business sense, improves product development and enriches customer experience.ByEleni
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. A couple of days ago we came across this article, Why Liberal Arts majors make great Product Mangers, by Jeff Bussgang. It is a thought provoking post particularly for someone who has a humanities background and a great interest in pursuing a career in product management. According to this article a successful product management "is an entrepreneur, strategist, technical visionary, cross-functional team leader, and customer advocate all rolled into one. They try to understand what it means to walk in the shoes of the customer — what their problems are, what their environments are like, what they read, who they talk to, who they listen to, what their worries are in life. And then they try to extrapolate those insights into personas they can use as an anchor for product design decisions". This article lead to this post. Are there any training courses for someone who wants to learn more about product management, pursue a career in this domain or further develop his or her product management skills?ByEleni
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.ByEleni
Image by Dean Meyers In our effort to find our dream job or the perfect fit for a job position, both candidates and recruiters actively use various social media platforms. First you build your profile, then you create your network and then you start hunting for the best possible outcome. There are lots of good articles about basic social profile optimisation for recruitment such as Tweet your way to a job: using social media to develop your career published by The Guardian or Social Media for Networking posted by the Career Services at Princeton University. But outside of the above, quite common techniques, what else could one do to use social media to help you progress in your career? So, we thought delving a little deeper into the origins of social media platforms and how they can be used in a broader sense to help your career, would be a useful addition to the typical articles.ByEleni
Bringing user centred products and services to market is a preoccupation for all of our clients. In many ways user centred design is the new marketing. Your customers experience is your brand. But how are the large and unwieldy corporate sector addressing this new reality? The people we work with tend to be senior managers in large, complex, multi-layed corporations. With the greatest of respect these kinds of institutions are not know for agility or for rapid change and innovation. This is not always a bad thing, and, it is worth bearing in mind that the "turn an oil tanker" line, used to scold large businesses about their slowness to innovate, does not factor in that the tanker is full of oil! With this in mind we asked Eleni in the office to trace the context of product and service design from Waterfall to Agile and how User Centred Design came to demand consideration in this evolution. Hopefully there are some insights and takeaways for you in the post. She started with a summation of the Waterfall development process:ByEleni
Image by Dion Gillard Hello Siri. Hello there weird Android fellow. We are all more and more comfortable with using voice recognition interfaces to help us search and navigate through our lives. Lately there is a lot of new buzz about natural language understanding, and how these products that deal with speech and voice recognition. Google recently acquired API.ai, a speech recognition and natural language understanding startup. These technologies are embedded in smartphones thus most of us are more or less familiar with these products. We thought a potted history of their evolution and the advanced in UI warranted further investigation. First off, how did it all begin?ByEleni
Image by William Murphy. Source. At RattleBerry we are really interested in the intersection of design thinking and customer experience. A lot of the people we hire into large enterprises are tackling UX, CX and UI design problems. It is our view that design thinking applied to problems is the best way to affect business transformation. With this in mind we keep an eye out for interesting events, symposiums and conferences that will help expand our knowledge in this space. The Web Summit has not heretofore been one such conference. Traditionally they have focused on internet technology, investment, start-up culture and other aspects of product development. A pleasing aspect of this year’s conference in Lisbon, Portugal is how much design thinking and UX is now featured across the different tracks and interviews. Our Managing Director Edward Conmy will be in attendance and to help him and you we have taken the time to summarise the best design thinking and user experience focused talks to attend.ByEleni
Any popular social media platform will have two main stages in its career - before and after digital marketing. Neither stage is better than the other, Facebook and Twitter aren't considered lesser now because you can like Reebok. If a company can find a tasteful way to promote their content on these platforms then there's no harm done. But what about the new kid on the block; Snapchat?ByMark