Articles and blog posts all about UX, marketing, product, data and digital.

RATTLEBERRY ROUNDUP – DIGITAL MARKETING UPCOMING EVENTS

October 28, 2016

  Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.

ByEleni
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How social media can be used to help your next career move - a deep dive

October 25, 2016

Image by Dean Meyers In our effort to find our dream job or the perfect fit for a job position, both candidates and recruiters actively use various social media platforms. First you build your profile, then you create your network and then you start hunting for the best possible outcome. There are lots of good articles about basic social profile optimisation for recruitment such as Tweet your way to a job: using social media to develop your career published by The Guardian or Social Media for Networking posted by the Career Services at Princeton University. But outside of the above, quite common techniques, what else could one do to use social media to help you progress in your career? So, we thought delving a little deeper into the origins of social media platforms and how they can be used in a broader sense to help your career, would be a useful addition to the typical articles.

ByEleni
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Agile and user centered design

October 14, 2016

Bringing user centred products and services to market is a preoccupation for all of our clients. In many ways user centred design is the new marketing. Your customers experience is your brand. But how are the large and unwieldy corporate sector addressing this new reality? The people we work with tend to be senior managers in large, complex, multi-layed corporations. With the greatest of respect these kinds of institutions are not know for agility or for rapid change and innovation. This is not always a bad thing, and, it is worth bearing in mind that the "turn an oil tanker" line, used to scold large businesses about their slowness to innovate, does not factor in that the tanker is full of oil!   With this in mind we asked Eleni in the office to trace the context of product and service design from Waterfall to Agile and how User Centred Design came to demand consideration in this evolution. Hopefully there are some insights and takeaways for you in the post. She started with a summation of the Waterfall development process:

In category: Agile PMO
ByEleni
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Voice user interfaces: Elements to be taken into consideration

September 30, 2016

Image by Dion Gillard Hello Siri. Hello there weird Android fellow. We are all more and more comfortable with using voice recognition interfaces to help us search and navigate through our lives. Lately there is a lot of new buzz about natural language understanding, and how these products that deal with speech and voice recognition. Google recently acquired API.ai, a speech recognition and natural language understanding startup. These technologies are embedded in smartphones thus most of us are more or less familiar with these products. We thought a potted history of their evolution and the advanced in UI warranted further investigation. First off, how did it all begin?

In category: Design Thinking UX
ByEleni
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Design Thinking comes to Web Summit

September 22, 2016

Image by William Murphy. Source. At RattleBerry we are really interested in the intersection of design thinking and customer experience. A lot of the people we hire into large enterprises are tackling UX, CX and UI design problems. It is our view that design thinking applied to problems is the best way to affect business transformation. With this in mind we keep an eye out for interesting events, symposiums and conferences that will help expand our knowledge in this space. The Web Summit has not heretofore been one such conference. Traditionally they have focused on internet technology, investment, start-up culture and other aspects of product development. A pleasing aspect of this year’s conference in Lisbon, Portugal is how much design thinking and UX is now featured across the different tracks and interviews. Our Managing Director Edward Conmy will be in attendance and to help him and you we have taken the time to summarise the best design thinking and user experience focused talks to attend.

In category: Design Thinking UX
ByEleni
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Should you start marketing on Snapchat?

September 1, 2016

Any popular social media platform will have two main stages in its career - before and after digital marketing. Neither stage is  better than the other, Facebook and Twitter aren't considered lesser now because you can like Reebok. If a company can find a tasteful way to promote their content on these platforms then there's no harm done. But what about the new kid on the block; Snapchat?

ByMark
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RattleBerry RoundUp - Google AdWords

August 28, 2016

  Google Adwords is a valuable tool for any business. It's a great tool to use when you want to expand your business and it's a great means of reaching countless new potential customers or consumers. It's a complex tool and that perhaps is it's greatest downfall as it can be hard and can take weeks, even months to get your head around and even longer to master. So this week on our RoundUp, we've tried to gather some good content that can help improve your AdWord skills and overall better your chances of more effective spending.

ByMark
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RattleBerry RoundUp - UX Talent Agencies:

August 8, 2016

    Here at RattleBerry, we work with various companies to help them source UX talent, both at the research level and the design level. Often times we do this before they look to hire a strategic agency partner. Therefore we are often asked what agencies are out there who specialise in design thinking. So we thought we would write a post about the guys we know in the market. It is not exhaustive but here goes:

In category: RattleBerry RoundUp UX
ByEdward
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RattleBerry Roundup - Ad blocking:

July 17, 2016

  Consumers are ultimately selfish and contradictory. They demand content and service of the highest quality, but with minimum cost or no commitment at all in response to it. It's a marketer's worst nightmare and greatest frustration, especially with the rate at which technology is advancing.   One of the frustrating things for us to come out of this overdemanding consumer mindset are ad-blockers; which ultimately put your business opportunities at risk and can make your efforts fruitless. A quick google search show's that it's not hard to get this software, and Google despite making much of its revenue through ads, encourages adblockers, making them available on their own store:

Tags: adblocker ads seo
ByEdward
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What is Your Management Style And Is It Working?

June 29, 2016

  There are a million styles of management and every manager is different in their own way. But when it comes to breaking down management styles, there are three categories that a manager, leader or boss will always fall into - Democratic, Authoritarian and Laissez-faire. All management styles have their pros and cons, and depending on the nature of the industry, your workers and what you are trying to achieve, a different management style might be required each time, which can mean switching between the three from time to time. But what do these three types of management mean? Here's the breakdown:

In category: Leadership Thoughts
ByMark
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