Articles and blog posts all about UX, marketing, product, data and digital.

It is time to adopt a modern marketing mindset

May 16, 2018

WHY YOU SHOULD ADOPT A MODERN MARKETING MINDSET   I’ve been mulling over the flip flop from marketing to digital and back to marketing. That is as brief as I can summarise what has happened over the last ten years. To be more prescriptive I have been mulling over how marketing led businesses abandoned insight based strategies to pursue channel specific digital strategies as the world changed radically in 2007. That change was brought about by the arrival of the…

ByEdward
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These are the Future Jobs for Generation Z

December 12, 2017

One day, when I was sitting with my laptop next to my father and ‘working from home’, he asked: “Are you really earning money like that?”. For my father who woke up at 6 am every day; opened his store; closed it at 6 pm and went back to home for 30 years, it’s impossible for him to understand this new mode of working.   I wondered if the same thing would happen…

ByBerfu Sahin
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5 Great Examples of Employer Branding

December 12, 2017

Before listing the great examples of employer branding, I should say that it is hotting up in the unfortunately named “war for talent”. Today’s sought-after workers have a lot more choices and opportunities than they did just a few years ago. It has never been easier to find available opportunities as a candidate, and, it has never been so easy to be found by headhunters.   Our workings lives have changed fundamentally in half a generation.

ByBerfu Sahin
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Stéphane Bérubé: -L'Oréal's New CMO- Digital & Marketing are Equivalent Terms

November 30, 2017

Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy.   So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…

ByBerfu Sahin
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Why Employer Branding is a Key Component in Your HR Strategy?

November 21, 2017

Employer branding is how your company is being viewed by others – current employees, investors, competitors and the public. Most importantly though, it represents your reputation and desirability among potential employees. We hear a lot about this recently, but I wanted to take a look at the real world impact your employer brand can have in reality. What better way to do this than with a real example?   P.S. You can find a detailed information…

ByBerfu Sahin
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3 Things HR Should Know About Employer Branding

October 25, 2017

We are working in the recruitment sector for a long time and we always think about turning pain points into gain points for us and HR departments. Well, what is the biggest pain point for HR professionals and circuitously company? I would say high employee turnover rate. Let’s have a quick look at the results of high employee turnover rate for a company and HR people briefly.   1. Revenue – according to research conducted by The Center of…

ByBerfu Sahin
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How Focusing on Customer Experience Helps Business Owners to Increase Customer Loyalty and Sales?

October 11, 2017

%56 will never use a company again Over %25 will recommend friends not to use the business 20% will take revenge by posting a review online 14% will share a poor experience on social media Those facts show what happens after poor customer experience, according to the report by New Voice and Click Fox.   Unsatisfied consumers are an inevitable truth of business life. Those companies which provide any poor customer experience have to pay a heavy price; either negative customer…

In category: Agile CX Digital Marketing
ByBerfu Sahin
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How to Become an Interim Manager

October 2, 2017

Everybody thinks “It’s my life and my career. I want to take control and be my own boss” once in their life. When it comes to taking control, we are generally not aware of the various options that are accessible to us. While many employees try to develop their permanent roles; interim management option appears as a perfect solution for them.   Interim management is now a popular troubleshooting management technique in recent years due to…

ByBerfu Sahin
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Get the most from your interim manager

September 21, 2017

The pressure is on, the you need expertise and you need it fast. You have managed to hire an experienced interim manager to take over that delicately poised programme of work. So, how do you make sure you avoid any of the potential pitfalls like low engagement, lack of influence and growing costs? Don’t worry, there are tried and trusted ways to ensure, as a hiring manager, you get the best out of your time and investment.   I should…

ByEdward
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How We Built Our Interim Manager Panel and Why

September 21, 2017

Here at RattleBerry we often talk about our interim manager panel. Well, some might reasonably ask, what is that and why did you do it?   WHAT?   Our panel are interim managers and consultants we have been working with for many years and over multiple completed engagements. Another source of great talent we farm is referral from other panel members, people they have worked with.   In this way, we forge long-term relationships with the interim managers. We know…

ByEdward
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